GMPriority Pharma are committed to scientific integrity, product safety and full transparency, especially when it comes to our formulations and how we communicate about them. In light of a recent public statement made regarding magnesium crystallisation in a competing product, we feel it is important to provide clarity on a few key points, particularly where misinformation could impact customer understanding and safety.
First: Crystals in Liposomal Magnesium Are Not a Natural Outcome of Liposomal Processing
The claim that crystallisation is caused by “liposomal encapsulation” or by magnesium reacting with carriers in a way that naturally creates visible crystals is factually incorrect. Liposomal delivery systems, when properly formulated, are specifically designed to increase bioavailability by stabilising active ingredients within lipid bilayers, not to cause visible solidification or sedimentation.
Visible crystallisation, particularly in magnesium products, generally occurs due to formulation instability, pH imbalance or improper solubilisation of the magnesium compound, not because of the liposomal process itself. When liposomal encapsulation is performed correctly, with appropriate emulsifiers, stabilisers and pH controls, it does not result in the formation of large, visible crystals.
Misleading Claims About “Chemical Additives” vs. Natural Quality
Statements that imply other solutions rely on “chemical additives” to prevent crystallisation overlook an important fact: potassium sorbate is itself a chemical additive and is present in the product in question. It is commonly used as a preservative and it is misleading to market a product as “chemical-free” or purely natural while using such additives.
We use a science-first approach, always aiming for clean formulations without sacrificing stability or user safety. Preventing crystallisation is not about “overloading with chemicals,” but about applying rigorous formulation science to ensure a product remains safe, pleasant and effective throughout its intended shelf life.
Crystals May Indicate Formulation Issues, Not Natural Variation
Comparisons to raw honey or natural fruit juice are not scientifically valid in this context. Crystallisation in those foods is well understood and expected due to sugar composition or natural pulp, not active pharmaceutical ingredients like magnesium.
In magnesium supplements, especially liquid forms, large crystals forming over time can:
- Impact accurate dosing
- Indicate poor dispersion or precipitation
- Cause mouth or throat irritation upon ingestion
This is especially concerning if the product is not used within the recommended timeline and crystal growth is allowed to continue unchecked.
Our Commitment to You
Our liposomal magnesium undergoes stringent formulation and stability testing to ensure:
- Maximum bioavailability
- No visible crystallisation throughout the shelf life
- Pleasant texture and taste
- Full label transparency — no hidden or undisclosed additives
We also believe that education should be evidence-based and customers deserve truthful, clearly explained information — especially when dealing with children’s health.
Final Hoots
Magnesium is a critically important nutrient and we applaud brands that are working to make it more bioavailable and accessible but marketing claims must not override science.
We encourage customers to look beyond catchy phrases and ask questions. Is the product tested for stability? Are you being told exactly what’s inside it? Is “natural” being used as a vague marketing term to excuse poor formulation?
As always, if you have questions about our products or processes, we’re owl ears.
